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Psomagen Case Study

Multiomics Company Website Design

Psomagen provides multiomics services and data analysis solutions, focusing on genomics, epigenomics, metagenomics, transcriptomics, single cell/spatial omics, and proteomics. Their offerings include various sequencing technologies such as whole genome, exome, targeted gene, and RNA sequencing, as well as specialized services like microbiome analysis and biomarker profiling. Psomagen supports both research and clinical applications, ensuring high-quality data and secure sample handling. They cater to scientists and clinicians with advanced technologies and extensive expertise.

Project Scope:
Discovery Call,HubSpot CMS,redesign,Responsive Design,sitemap,UI design,UX design,
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Psomagen, a leader in multiomics services and data analysis, faced challenges with an outdated website that did not effectively showcase their expanding range of services. The old site had a lackluster design, cumbersome navigation, and didn’t effectively convey the breadth and depth of Psomagen’s offerings. Understanding the critical role of a well-designed website in communicating value and enhancing user experience, Psomagen sought a comprehensive redesign to better reflect their market position and capabilities.

multiomics company home page website design


The challenges were multifaceted:

Visual Appeal: The existing website’s outdated design did not reflect Psomagen’s cutting-edge technology and innovative services.

User Experience: Poor navigation hindered users from easily accessing important information, negatively impacting engagement and conversion rates.

Service Representation: The site inadequately showcased the extensive range of services Psomagen now offers, failing to inform potential clients of their full capabilities.

Content Management: The Psomagen team struggled with a non-intuitive CMS, limiting their ability to update content and create new pages efficiently, thereby slowing down their digital marketing efforts.

design mockups for a multiomics company website


To tackle these challenges, I adopted a strategic and methodical approach:

Collaborative Design Process: Working closely with Psomagen’s marketing team, I developed a modern, visually compelling design. We incorporated high-quality photography and graphics that resonate with the target audience, ensuring the site’s aesthetics reflected the company’s innovative spirit and advanced services.

Enhanced User Experience: The new design focused on intuitive navigation, allowing users to effortlessly find information about Psomagen’s services. This included a well-structured layout, clear call-to-actions, and a responsive design to provide a seamless experience across all devices.

Comprehensive Service Display: We ensured the new website effectively highlighted Psomagen’s broad range of services and products. Detailed service pages and interactive elements were added to better inform and engage visitors.

HubSpot CMS Integration: The entire site was built on HubSpot CMS, chosen for its robust features and user-friendly interface. This integration not only made the website fully responsive but also empowered the Psomagen team to easily manage content, update information, and create new pages without needing technical expertise. The seamless integration with HubSpot CRM further enhanced their digital marketing capabilities, allowing for better data management and customer interaction.

Through these strategic solutions, the new website now serves as a powerful tool for Psomagen, accurately representing their brand and enabling their team to effectively manage and grow their online presence.


The redesigned Psomagen website delivered outstanding results, reflecting my professional approach and effective solutions. The modern, visually appealing design and intuitive navigation significantly improved user experience, leading to higher engagement rates and lower bounce rates. Comprehensive service representation now accurately showcases Psomagen’s full range of offerings, attracting more potential clients and stakeholders. The integration with HubSpot CMS has empowered the Psomagen team to independently manage and update content with ease, streamlining their digital marketing efforts and enhancing internal efficiencies. Additionally, the fully responsive design ensures an optimal viewing experience across all devices, further boosting user satisfaction and accessibility. Overall, the new website has become a robust platform that not only represents Psomagen’s brand effectively but also supports their growth and marketing initiatives, demonstrating the tangible benefits of my strategic approach to web design and development.

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I had an amazing experience working with Mike on web design and development! His project management skills kept everything running smoothly. Highly recommend for anyone needing dependable services, especially within the HubSpot platform.

— Grace Choi, Senior Director, Psomagen

home page design before the redesign
new home page design

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