Hi, my name is Mike
Freelance Google Ads Expert
Freelance Google Ads expert with over 10 years of experience. I offer full range of Pay Per Click services starting from Strategy & Research all the way to Optimization & Analytics.
About Me
Expert PPC Freelancer with 10+ Years of Experience
With a MSc in Finance, I take advertising bugets seriously and bring a strong technical foundation to my work, allowing me to analyse and optimise campaigns with precision. My corporate experience at IBM has equipped me with strong communications skills and strategic thinking. Coupled with over 10 years of experience in digital marketing and design, I have developed a unique blend of analytical and creative skills. This diverse background enables me to be an effective Google Ads Expert, capable of leading campaign setup and optimisation processes to achieve outstanding results. Whether it’s crafting compelling ad copy, conducting thorough keyword research, or leveraging data analytics for continuous improvement, I bring a holistic approach to driving success in digital advertising.
Also, I’m easy to work with and dedicated to achieving the best results for my clients
- Name:
Mike Zak
- Email:
- PPC Experience:
10 years
- Service Area:
Remotely Nationwide
10+ Years of Google Ads and PPC Experience
Google Ads Expert with Extensive Experience
Leveraging my comprehensive skillset, I can strategise, design, implement, and optimise Google Ads campaigns from the ground up. Whether starting from scratch, improving an existing campaign, or converting your current marketing strategy to include Google Ads, I ensure seamless integration and exceptional performance. I offer reasonable rates providing professional and tailored solutions to meet each client’s unique needs. With my unique combination of technical expertise, corporate experience, and a decade of digital marketing proficiency, I deliver outstanding results in driving traffic, leads, and sales.
Google Ads
10 years
Facebook Ads
8 years
Bing Ads
8 years
Landing Page Design
10 years
Analytics & Reporting
10 years
Pay Per Click Services
My comprehensive Google Ads Management Services are designed to drive traffic, leads, and sales by leveraging a strategic, data-driven approach. With a unique blend of technical expertise, creative design, and continuous optimization, I ensure your campaigns deliver outstanding results.
Campaign Strategy
Development of a tailored advertising strategy that aligns with your business goals, ensuring a clear roadmap for achieving optimal results.
Keyword Research
Identification of the most relevant and high-performing keywords to target, driving quality traffic to your site.
Competitor and Market Analysis
Analysis of competitors and market trends to inform strategic decisions and gain a competitive edge.
Ad and Landing Page Design
Creation of visually appealing and high-converting ads and landing pages that effectively capture and retain customer interest.
Ad Copywriting
Crafting of compelling and persuasive ad copy that resonates with your target audience and encourages clicks.
Bid Management
Optimisation of bid strategies to ensure cost-effective ad placements and maximise your ad spend efficiency.
Geo and Demographic Targeting
Targeting of specific geographic locations and demographics to reach the most relevant audience for your business.
Conversion Tracking
Implementation of robust tracking mechanisms to measure and analyse conversions, providing insights into campaign effectiveness.
Performance Testing and Optimisation
Continuous testing and refinement of various elements of your campaigns to improve performance and achieve better results.
Reporting and Analytics
Delivery of detailed reports and analytics, offering a clear view of your campaign's performance and actionable insights.
Retargeting
Engagement of past website visitors with personalised ads to bring them back and increase conversion rates.
Display Ads
Design and management of visually engaging display ads to build brand awareness and attract potential customers across the web.
A/B Testing
Conducting of rigorous A/B testing on ad creatives and landing pages to determine the most effective versions for your audience.
Negative Keywords
Identification and exclusion of irrelevant or unproductive keywords to ensure your ads reach the right audience and improve campaign efficiency.
Budget Management
Allocation and management of your advertising budget to maximize ROI and ensure cost-effective ad spend across all campaigns.
My PPC Set up & Management Process
Here's the process which I follow when onboarding new PPC Management clients
01. Discovery Call
This initial meeting is crucial for understanding the client's needs, goals, and the scope of the project. It's an opportunity to gather as much information as possible, which guides the entire project.
02. Market and Competitor Analysis
Based on the discovery call, I conduct a thorough analysis of the client's industry, market trends, and competitors. This research helps identify opportunities and informs the campaign strategy.
03. Strategy Development
At this stage, I create a tailored PPC strategy based on the insights gathered. This includes selecting the right keywords, defining budget allocations, and outlining the structure of the campaign.
04. Google Ads Account Setup and Ad Creation
Set up the client's PPC accounts on platforms like Google Ads. Develop compelling ad copy, design high-converting landing pages, and configure all necessary campaign settings.
Facebook Ads
If the client is also interested in Facebook Ads, this step includes setting up and optimizing their Facebook Ads account as well.
05. Launch & Optimisation
Launch the campaign and closely monitor its performance. Conduct initial optimizations based on early data, making adjustments to bids, keywords, and ad copy to maximize effectiveness.
Genuine client reviews
Has been a pleasure working with Mike. He did a fantastic job combining high-quality design with strong front end development (which I understand is rare), and has nicely balanced meeting our (detailed and frequent) requests with ideas of his own. Would strongly recommend him to anyone wanting to work with him.
Chris Wells
hello-adience.com
Mike was a pleasure to work with and did an exceptional job on our entire redesign. I’d highly recommend him to anybody who would like a modern and aesthetically pleasing website.
Andrew James
fidusinfosec.com
Mike was extremely creative and did a very thorough job of understanding our product and market before building a website that matched our needs and mission. He was very flexible with changes that came up throughout the process and does an awesome job of creating web animations (pulsing nodes, moving components, etc.) that added vibrancy to the website. All in all, very creative, patient, and great execution!
Borna Poursheikhani
climate.ai
Mike is a talented developer and designer that went above and beyond for our recent website project. He’s very easy to work with and always came up with solutions – nothing was too hard for him. I can’t recommend him enough!
Margo Camus
supplycompass.com
Mike did a great job on our HubSpot site. He worked to a tight schedule, interpreted the design brief we gave him really well and came up with a compelling design. He then delivered the finished product to schedule, working quickly to make any requested amends and add/change functionality. Really impressive work and Mike would certainly be my first choice for any similar work in the future.
Tom Byford
riskleadershipnetwork.com
It was a pleasure to work with Mike on our music conference website. He went beyond what we needed him to do in order to create a beautiful new website which meets all our needs. We would definitely work with him on future projects.
Ben
iff.rocks
I have worked with many developers and hands down the best! Quality of work is impeccable, everything went smooth and was easy to communicate with. I have project #2 ready for him to start.
Violeta
ispsupplies.com
Mike delivered exceptionally high-quality work. The design conveys the brand message and there were very few errors in the final platform. Despite several challenges outside their control, Mike was able to deliver within the condensed timeline.
Hayley Van Leeuwen
voyagerww.com
Rates
I offer competitive pricing that provides exceptional value, significantly lower than what is typically charged by larger agencies for comparable services. This cost-effective approach allows you to access premium web design and development services without compromising on quality or effectiveness, ensuring that your investment yields tangible results and enhances your digital presence.
Are you looking for an ongoing Google Ads support?
I offer flexible support options starting from 10 hours per month and 30 days notice to cancel.
$10/mo
Looking for a Freelance PPC Expert?
By offering a comprehensive range of services, I provide a holistic approach to Google Ads management. My goal is to help your business achieve sustainable growth and exceptional performance in your digital advertising efforts. Let me take your Google Ads campaigns to the next level and drive meaningful results for your business.
Get a Quote
Please fill out this form and I will aim to reply the same working day.
Call me
- 617.399.8138
Email me
- hello@mikezak.com
Service Area
- Remotely Nationwide